ITS HERE! 2025 ANNUAL PLANNER OUT NOW ⋆
ITS HERE! 2025 ANNUAL PLANNER OUT NOW ⋆
Building flywheels, not funnels.
Anti-playbook marketing and brand strategy that creates compounding growth and turns customers into raving fans.
Recent partners: Google, NPR, Graza, Jones Road Beauty, Shopify, Target, Estée Lauder
Previously:
→ Founding head of content, Derris
→ Founding content editor, Madewell
→ Editor, Allure, ELLE, Town & Country
What I do:
Expert talksMulti-day or single-day sprints to upgrade your mental softwareGrowth strategy with a retention approachOmnichannel marketing strategyDTC, wholesale, and retail marketingAI implementationPartnerships, community, experienceGen Z Board of Directors insights
SELECT CLIENTS
Guiding principles:
You win or you learn.Weird works.Kindness is free.Confidence comes from doing.If you want to be interesting and smart, read everything.Listen to your customers. What you say isn’t always what is heard.