Anti-playbook editorial and marketing strategy that creates compounding growth and helps people become raving fans.

Previously:

→ First head of community, Shopify

→ Founding head of content, Derris

→ Founding content editor, Madewell 

→ Editor, Allure, ELLE, Town & Country

What I do:

• Build editorial channels from scratch

• Develop content franchises that drive user-level outcomes

• Find stories inside communities, report, and package content for marketing channels

• Help non-technical people adopt and love technical products

• Omnichannel marketing and content strategy

• AI implementation